Brand Guide

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Horizontal Logo & WordMark

Logotype Color
1. Print
2. Ditigal
Logotype White
1. Print
2. Ditigal
Logotype GrayScal
1. Print
2. Ditigal
Logotype Black
1. Print
2. Ditigal
Logotype Outline
1. Print
2. Ditigal

Vertical/Stacked Logo & WordMark

Logotype Color
1. Print
2. Ditigal
Logotype White
1. Print
2. Ditigal
Logotype GrayScal
1. Print
2. Ditigal
Logotype Black
1. Print
2. Ditigal
Logotype Outline
1. Print
2. Ditigal

WordMark Type

Wordtype Color
1. Print
2. Ditigal
Wordtype White
1. Print
2. Ditigal
Wordtype GrayScal
1. Print
2. Ditigal
Wordtype Black
1. Print
2. Ditigal
Wordtype Outline
1. Print
2. Ditigal

Logo Icon

Icon Color
1. Print
2. Ditigal
Icon White
1. Print
2. Ditigal
Icon GrayScal
1. Print
2. Ditigal
Icon Black
1. Print
2. Ditigal
Icon Outline
1. Print
2. Ditigal

Hindi Horizontal Logo & WordMark

Logotype Color
1. Print
2. Ditigal
Logotype White
1. Print
2. Ditigal
Logotype GrayScal
1. Print
2. Ditigal
Logotype Black
1. Print
2. Ditigal

Hindi Vertical/Stacked Logo & WordMark

Logotype Color
1. Print
2. Ditigal
Logotype White
1. Print
2. Ditigal
Logotype GrayScal
1. Print
2. Ditigal
Logotype Black
1. Print
2. Ditigal

LOGO CLEAR SPACE

Clear space must be maintained around all logo displays, and must be equal on all sides:

For all logo displays, the same minimum sizing rules apply. Any resizing must be done proportionally to the original files, and the minimum size does not include the surrounding clear space which must be added.

If you would like to use the Saavn logo at a smaller size, please contact us with your creatives for approval.

LOGO MINIMUM SIZES

Digital:Height: 40px

Print: Height: .4" / 11mm

If you would like to use the Saavn logo at a smaller size, please contact us with your creatives for approval.

Logo Rules

Please read and comply with all brand and trademark guidelines. If there's any question or confusion, please contact us immediately for clarification.

DISPLAY

The Shagun logo is precisely proportioned and should not be altered in any way. The size, position, and relationship between symbol and logotype must remain intact, and the logo's shape, proportions, colors, and orientation must not be changed.

CLEAR SPACE

The surrounding space in logo files must remain clear on all sides. No type or other elements should encroach on the logo. The space may be white or use the Saavn gradient background colors provided in the logo file options.

Color Palette

Shagun Pink(Female)

#f5525f
#FFB0B4
#Ff8288
#FA6C73
#D43946

Shagun Purple(Male)

#434587
CMYK(87, 79, 61, 02)
RGB(067 , 69 , 135)
#6f73e8
#5558c3
#4a4dab
#303259

Shagun Green

#1FC055
#1FC055
#1aa252

Shagun Yellow

#FFD429
#ffff00
#fbc02d

Shagun blue

#28BBCD
#40c4ff
#0091ea

Shagun Red

#F22737
#ff5252
#b71c1c

Shagun Greys

#fafafa
#f5f5f5
#eeeeee
#e0e0e0
#bdbdbd
#9e9e9e
#757575
#616161
#424242
#212121

Text Display

When written as text (eg. in articles, emails, etc), Shagun is always a capitalized word. It is not written as shagun (all lowercase) or SHAGUN (all uppercase). Shagun Good
shagun Bad
SHAGUN Bad

Typefaces

Using fonts correctly is essential to our brand. Please refer to this section for our corporate typefaces.

Our typefaces are Lato for body copy and Roboto for headlines and small areas of text. Arial is used for all internal documents and online. We've chosen the Lato family as the primary typeface for all Shagun Matrimonial group communications because its a Most Populer, Morden, easy to read sans serif font that's renowned for its legibility. It should be used for all professionally produced materials including annual reports, leaflets and advertising.

Use Hindi font for Print: BHARATI HINDI

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